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 Directions to William Sullivan Advertising |
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"William Sullivan Advertising has worked with me on my creative and placements in all forms of media, including radio, newspaper, television, and direct mail to promote my events all over the East Coast. They track all of my advertising, insuring the best return on my media investments. They are responsive to my needs, working hard to understand and meet my goals. They have helped me every step of the way to build my multimillion dollar business." —Rick Aquino, |
Tracking
One of the most valuable services that William Sullivan Advertising can provide your company is tracking. We analyze the information provided by you and your telemarketing service to determine what stations, dayparts, personalities, and creative generate the most profitable responses. In many cases, we can make changes to your creative or schedule quickly to capitalize on a positive trend or attempt to reverse a negative trend. We use this information to tailor your campaign to the most efficient media outlets and create a higher profits for you.
We offer the following tracking services:
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Lead—tracks the cost for each lead received through your media buy. This lets you see the response of your campaign immediately and lets you know exactly how well your money was spent in each medium. |
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Sales—analyzes the conversion from leads to sales. This will let you know which media generate the most sales. With this information, we measure by medium the average sale and percentage of sales closed. |
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Creative—tracks the effectiveness of creative, allowing us to target the right demographics in each market and medium with the right design, message, and offer to increase response. We will test creative on a limited basis and track results, permitting us to gauge impact and make any changes necessary before investing your money on a large-scale basis. |
We can create additional tracking categories to better suit your needs.
 Read articles about and by William Sullivan, Chairman of the Radio Council for the Electronic Retailing Association. |
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of he Electronic
Retailing Association
©2006 WSA
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