jl media direct response

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Success Stories

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DR Success Stories

Anti Wrinkle Cream – A national on air talent endorsement/remnant radio campaign starting with a $2,500 budget building to $10 million over 8 years. We used remnant rates at a 50% discount from rate card clearing 98% of the budget building a large database and continuity program. We also helped the client expand their product line increasing their average sale dramatically.

Online Airline Travel – A remnant radio campaign with a $5 million budget over 6 months. We used remnant rates at a 60% discount from rate card clearing 97% of the budget. We surpassed the client's sales goals targeting major airline hubs across the country.

Book Of Natural Cures – National remnant radio campaign with a $5 million budget over 3 years. We maximized the clients ROI using remnant rates at a 60% discount from rate card clearing 97% of the budget. The cost per call was as low as $2.00 delivering as much as 10,000 calls weekly.

Cruise Line – Florida to the Bahamas - A remnant radio campaign with a $1,500,000 budget over 3 years. We used remnant rates at a 60% discount from rate card clearing 92 % of the budget. We delivered 300,000 calls to the client at a $5. per cost per call. We look forward to filling many more cabins for this cruise line. .

Life Insurance Co. – Reverse Mortgage – A remnant radio campaign with a $400,000 budget over a 2 month. We used remnant rates at a 60% discount from rate card clearing 97% of the budget.

The Education Category – A remnant radio campaign with a $250,000 budget over 9 months. We used remnant rates at a 60% discount from rate card clearing 99% of the budget maximizing student enrollment.

email bill sullivan
or call Bill at 973-214-4447