Perhaps you’ve already produced a television infomercial and are looking to enhance your revenue stream by promoting your product in new media or markets. Perhaps you have a new product you’d like to test, but you aren’t ready to undertake the expense of producing an infomercial. Either way, radio is a great way to reach new customers and increase your market presence, and William Sullivan Advertising can help you every step of the way.

Pay for Performance guarantees you pay only when you get results

When your adveritising budget is tight, you need to spend your money wisely. That's why we specialize in pay for performance media schedules. You don't pay anything unless your adevrtising generates calls—you chose to pay by lead or by sale. This eliminates risk for you and has the added benefit that even if your ad doesn't generate a call during one of its airings, your name is being heard by thousands of listeners. It helps build brand awareness at no additional cost to you.

An "unwired" network & remnant schedules

Our "unwired" network is considered by many to be one of the largest in the country. We have developed working relationships and low rates with stations in every major market in the United States and hundreds of markets in between. Because of this, we are often given first opportunity to purchase remnant time for our clients at rates even lower than our usual low rates.

Grow with Spanish language media outlets

Spanish language media outlets are expanding and reaching new customers for our clients. The Spanish-speaking population in the United States is constantly growing. These consumers may represent an untapped market for your products. William Sullivan Advertising has a long list of radio and television stations serving this market and can help you find new customers through our Spanish language media partners.

William Sullivan Advertising can serve all your long form radio needs

Is your message too complex for a sixty second spot radio commercial? Does the price point of your product prohibit the use of spot radio? Then you may want to consider using long form radio. William Sullivan Advertising can write, produce, and place dynamic twenty-eight minute infomercials on radio stations across the United States. We believe it is one of the most consistent and cost-effective media strategies available. Our staff works with hundreds of radio stations across the country and is prepared to book media on short notice as opportunities arise.

Don't trust in hunches, trust in experience and results

It's not enough to think "our product is a perfect fit for radio." You may have the perfect pitch and product for radio, but if you choose the wrong stations, wrong markets, or wrong schedule, even the best product may fail. William Sullivan Advertising has years of experience in buying short and long form radio. We've tested stations, strategies, personalities, and schedules and what we have learned could save you time and money by avoiding costly mistakes. Using our model for radio, we've helped many clients grow their businesses.

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