Personal Endorsement Radio Campaigns by William Sullivan Advertising

Steve O'Brien, WCBS-FM personality and Medical Hair Restoration endorser, and Bill Sullivan take a break from recording a 28 minute radio infomercial

Personal endorsement spot radio
is an effective way to reach consumers

Personal endorsement spot radio can be a powerful new source of efficient leads and sales for your business. You don't have to invest in television advertising featuring a nationally known media or sports celebrity to reap the benefits of personal endorsements. Radio listeners tune in to their favorite stations and personalities every day, building a level of trust that makes them more receptive to commercial messages delivered by their hosts and disk jockeys. A small investment in distribution of product to local market talent throughout the country combined with much more cost-effective talent fees can result in considerable profits for your business.

William Sullivan Advertising works with radio stations and personalities in all the major markets across the United States, having assembled a pool of radio talent whose experience and credibility can not be surpassed. We have proven successes hitting cost per lead and cost per sale goals, as well as building national brand name recognition which may be instrumental in getting retail distribution. We carefully match the stations and personalities to your products, ensuring maximum response at rates much lower than you might expect to pay.

How William Sullivan Advertising Builds Your Personal Endorsement Spot Radio Campaign

Selecting the right radio talent to endorse your product can make a significant difference in listener response. William Sullivan Advertising researches the best formats, markets, stations, and personalities to get your message to the consumers you want most to reach. We also study your product and any competing products so we can develop an effective marketing strategy.

We provide you with detailed recommendations for your campaign, including personalities, schedules, offers, phone numbers, copy, telemarketing scripts, and any other elements that will help insure a successful campaign. We can create a new campaign from the ground up or integrate a personal endorsement spot radio into your ongoing media strategy.

Our ultimate goal is to have your product take over its category on every station and in every market you advertise.

We scale your campaign to suit your budget and your goals. Whether it's a small market test on your way to national distribution or building on a current success by expanding into new media in order to reach an untapped market, personal endorsement spot radio can be a valuable source of new leads and sales. Our radio station contacts tell us that no one has more experience in developing successful personal endorsement spot radio campaigns than William Sullivan Advertising.

We handle all negotiations with radio stations and personalities you select once you have approved a strategy and budget. We will also help facilitate distribution of product to your endorsers. We will follow up to monitor progress, confirm success, and answers any questions the radio stations and the talent may have about your product, all in our ongoing effort to bring you the strongest personal endorsement campaign we can.

We craft copy based on a proven formula, incorporating comments from the personalities endorsing your product to make the spots more real. Once you have approved the script(s), we traffic the copy to radio stations and review airchecks to make sure that the copy is being read and recorded as written.