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animation Experts in Personal Endorsement Spot Radio
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Introducing
Bill Sullivan...
Meet Bill Sullivan

Bill Sullivan is the founder and president of William Sullivan Advertising. He currently serves as the Chairman of the Radio Council for The Electronic Retailing Association.

His agency has run successful direct response spot radio campaigns for over 10 years for product categories as diverse as wrinkle creams, weight loss, hair replacement and nutritional supplements.

Read a Message from
Bill Sullivan...
 

 

 

 

William Sullivan Advertising, is a full service direct response agency that specializes in per inquiry, pay for performance, and remnant spot radio and television.

Every day we offer incredible media buys in top markets across the U.S.A. with some lowest rates you'll find anywhere. Some of our successful radio campaigns include Proactiv, Chamonix Jeunesse, Medical Hair Restoration, Rightsize, Invite Health, and At Home Carpet, just to name a few. In addition to our media buying strengths, we write custom copy, using our successful formula and traffic the scripts to each station. We also monitor commercials, times, and track results to gauge the effectiveness of each station to help fine-tune the buying strategy to increase sales.

William Sullivan Advertising has many years of experience marketing a wide range of products, from skin care products to nutritional supplements to weight loss aids to hair restoration, and yes, even pianos. We developed a successful business model that allows us maximum flexibility. Whether you are trying to launch a new product and need to build sales & market-awareness, or you have a product that has been successful on television or in other media and are looking for a new source of customers, we can build a dynamic an effective spot radio campaign for you that is attention-grabbing, believable, and cost-effective.


Articles by Bill Sullivan
Read articles about and by William Sullivan, Chairman of the Radio Council for the Electronic Retailing Association.
 

William Sullivan Advertising builds or expands your marketing foundation starting with spot radio. If you have the right products and back end services, we can help make your business grow through...

* Spot Radio (short form) — including pay for performance (per lead or per sale), remnant, and personal endorsement
* Block Radio (long form)
* Network Radio — (short and long form)
* Spot TV — (short and long form)
* Network TV — (short and long form)
* Online Radio
* Print — Newspapers and magazines (including remnant)
* Direct Mail
* Outdoor (billboards, bus tails, etc.)
* Internet Marketing — Banner Ads, Opt-In E-mail, Search Site Keywords
* Webinars
* Telemarketing — Inbound and Outbound
* Spanish Language Media (all forms; one of the fastest growing consumer markets in the country)

William Sullivan Advertising is constantly growing, learning, and adapting. The media landscape is constantly changing, and if you don't evolve with it, you are missing out. We are always looking for new ways to get your message out—whether its finding new, untapped medias or markets, developing innovative ways craft messages, or taking advantage of special media rates.

Let us help you with all your advertising needs including: Radio—short and long form, including personal endorsements; Television—short and long form; Newspapers and Magazines; Direct Mail; Public Relations; and the World Wide Web—from design and hosting to banner and e-mail ads to online webinars.

And, if you think you have have services that will help us grow our business, please contact us. We are always looking to build our strategic partnerships in order to best serve our clients.

 
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Member of he Electronic
Retailing Association
Member of the E.R.A.
©2006 WSA

 
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Home • The Power of Radio • Building an Effective Radio Campaign • Client Goals
Media Buying • Creative Services • Tracking • Consulting Services
Articles and Press Releases • Meet Bill Sullivan • Site Map • Contact Us • E-mail Us Now
Call us at 973-379-8555.

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