Creative Services at William Sullivan Advertising

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William Sullivan Advertising

See examples of various print ads created by William Sullivan Advertising.

DRTV creative doesn't work in radio easily....
Melissa Sullivan in the Studio

Many top DRTV companies have tried to take successful long form TV creative and transfer it unchanged to radio, only to fail. That's why you need experts in DR radio to help you make the transition.

When your message is too complex for a 60 second spot radio campaign and you've had success with long form television infomercials, it's easy to think that you can take your existing creative and move it into radio relatively unchanged. Unfortunately, it's not that simple. The demands of the radio medium and of radio listeners are different from television.

William Sullivan Advertising has years of successful radio campaigns to their credit. If you are ready to make the leap into long form radio, William Sullivan Advertising can create a 28 minute block program and place it on stations across the country for you. We've created programs for products ranging from weight loss regimens to motivational programs to nutritional supplements. Each show is crafted to meet our client's specific goals. We write the script based on information provided by our client and our own research. We cast the talent and oversee every step of the production. With our offices just outside of New York City, we have access to some of the best voice talent and studios in the world.

During the pre-production phase of writing and casting, our media buyers plan a strategy for your campaign. The block programming market is very competitive and our buyers are in touch with stations every day in order to secure you the best times on the best stations in the best markets at the best rates possible.

Once your program begins airing, we track the results and modify the creative and buying strategy to maximize response.

We think you'll find our model both efficient and effective.

Meet Melissa Sullivan, host of many long form radio and television programs and frequent actor in short form television commercials. Melissa is talent exclusive for creative produced by William Sullivan Advertising.

All phases of production
Creative Services

Creative Direction

Once we have learned your goals, we utilize our experience to develop an overall concept for your promotions. William Sullivan Advertising gives each part of your ad campaign the full attention it deserves to deliver new and fresh ideas to outperform your competition.

Production

William Sullivan Advertising brings the concept to life to reach the ultimate goal, which is maximum response and conversion to sales. From client direction to mission statement to logo design to art layout to copy writing to completion, we work with you every step of the way to reach, and very possibly surpass, your goals. Many, if not, all of your creative needs can be handled in-house, but when a job requires the assistance of outside talent, we maintain a list of trusted vendors who can help us meet all your needs and deadlines.

Electronic Media

With a vast amount of success in this area, we design, write, and produce advertising in all forms of electronic media:

	Short and Long Form Radio
	Short and Long Form Television
	Online Marketing — Banner Ads, Opt-In E-mail, Search Site Keywords, Webinars

Website Design

The World Wide Web has become an important marketing and commercial venue for our clients. Consumers use the web to learn more about companies and their services and products. It can also be used for taking orders for product, compiling mailing lists and consumer profiles, or lead generation.

We work with you to create your web presence from initial concept, to design and coding, to securing a domain name and maintaining your site, to implementing sales transactions systems, to submitting your site to search engines to insure that web surfers will be able to find you. Our web designers are well-versed in the HTML code that is the basis of all web pages, allowing them to troubleshoot your pages, designing your site to W3 Consortium standards to insure it is compatible with all popular browsers and on all platforms.

We can create an informative and dynamic web site that will attract the attention of your target consumers and will reinforce the image presented by all of your collateral materials and advertising.

Collateral Material

Once we have developed a sense of your company, your target customers, and the image you wish to present, we work with you to develop logos, business cards, letterheads, envelopes, purchase orders, and any other collateral material you may need. Our goal is to create an integrated image for your company that unifies the many elements you wish to project.

With years of creative print success stories, we design black and white or full color ads, then place them in publications throughout the tri-state area and across the country, as you direct. We also design and produce brochures, catalogs, and any other print media you may need to increase your business.

Direct Mail

Propax Postcard

We can develop an outbound mailer campaign to create additional sales from your existing customer database and from unsold leads. We have created successful mailing campaigns, from the creation of letters, invitations, postcards, envelopes, or any other form of mailers; to selecting and formatting the right list to use; to the printing and final delivery of the material to consumers, for many of our clients. These mailings can range from a simple postcard to a complex catalog.

Product Development

We can help you with all stages of your new product development, from identity creation; package design; branding; patent, copyright, and trademark application; promotion; public relations; test marketing; and data analysis. With this information, we tailor an effective sales campaign using our proven methods that will maximize profits while minimizing risk.

Catalog Development and Design

William Sullivan Advertising can organize your present products and help develop new products, and create a catalog for you. Your catalog can be developed and designed so that it will be effective both in print and online. A catalog is an effective way to capitalize on your relationships with existing customers.

Outdoor Advertising

Many of our customers benefit from various forms of outdoor advertising, including billboards, bus tails, subway posters, etc. We have experience creating effective creative and selecting prime locations for your outdoor advertising. We work with proven outdoor vendors to maximize your investment.

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Call us at 973-379-8555.