Once we have learned your goals, we utilize our experience to develop an overall concept for your promotions. William Sullivan Advertising gives each part of your ad campaign the full attention it deserves to deliver new and fresh ideas to outperform your competition.
William Sullivan Advertising brings the concept to life to reach the ultimate goal, which is maximum response and conversion to sales. From client direction to mission statement to logo design to art layout to copy writing to completion, we work with you every step of the way to reach, and very possibly surpass, your goals. Many, if not, all of your creative needs can be handled in-house, but when a job requires the assistance of outside talent, we maintain a list of trusted vendors who can help us meet all your needs and deadlines.
With a vast amount of success in this area, we design, write, and produce advertising in all forms of electronic media:
The World Wide Web has become an important marketing and commercial venue for our clients. Consumers use the web to learn more about companies and their services and products. It can also be used for taking orders for product, compiling mailing lists and consumer profiles, or lead generation.
We work with you to create your web presence from initial concept, to design and coding, to securing a domain name and maintaining your site, to implementing sales transactions systems, to submitting your site to search engines to insure that web surfers will be able to find you. Our web designers are well-versed in the HTML code that is the basis of all web pages, allowing them to troubleshoot your pages, designing your site to W3 Consortium standards to insure it is compatible with all popular browsers and on all platforms.
We can create an informative and dynamic web site that will attract the attention of your target consumers and will reinforce the image presented by all of your collateral materials and advertising.
Once we have developed a sense of your company, your target customers, and the image you wish to present, we work with you to develop logos, business cards, letterheads, envelopes, purchase orders, and any other collateral material you may need. Our goal is to create an integrated image for your company that unifies the many elements you wish to project.
With years of creative print success stories, we design black and white or full color ads, then place them in publications throughout the tri-state area and across the country, as you direct. We also design and produce brochures, catalogs, and any other print media you may need to increase your business.
We can develop an outbound mailer campaign to create additional sales from your existing customer database and from unsold leads. We have created successful mailing campaigns, from the creation of letters, invitations, postcards, envelopes, or any other form of mailers; to selecting and formatting the right list to use; to the printing and final delivery of the material to consumers, for many of our clients. These mailings can range from a simple postcard to a complex catalog.
We can help you with all stages of your new product development, from identity creation; package design; branding; patent, copyright, and trademark application; promotion; public relations; test marketing; and data analysis. With this information, we tailor an effective sales campaign using our proven methods that will maximize profits while minimizing risk.
Catalog Development and Design
William Sullivan Advertising can organize your present products and help develop new products, and create a catalog for you. Your catalog can be developed and designed so that it will be effective both in print and online. A catalog is an effective way to capitalize on your relationships with existing customers.
Many of our customers benefit from various forms of outdoor advertising, including billboards, bus tails, subway posters, etc. We have experience creating effective creative and selecting prime locations for your outdoor advertising. We work with proven outdoor vendors to maximize your investment.
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