Consulting Services

At William Sullivan Advertising, we can provide you with a variety of consulting services to help you with every element of your successful campaign, whether it's designing, building, and maintaining your database to telemarketing to credit card processing to product fulfillment. Our broad range of experience can save you from making costly mistakes.

Public Relations

An important aspect of creating company, a brand name, and product awareness is public relations. We can develop and manage television and radio events that will have people talking positively about you, your products, and your services. Our writers can craft interesting stories and then help place them in newspapers and magazines across the country. Never underestimate the benefits of a great public relations campaign that reinforces your advertising investment.

Database Design

We can help you develop a database strategy to handle mailing lists, inventory, and any other needs you may have. We can recommend talented programmers who are experienced, professional, and committed to bringing you the highest quality products in information management at a reasonable price, or will research new companies and software that can meet your specific needs.

The appropriate database will help you organize and prioritize your new leads, helping you close sales from unsold leads, while maintaining a positive and profitable relationship with your current customers. This will help create ongoing revenue based on your primary and secondary products.

Inbound Telemarketing

William Sullivan Advertising has vast experience working with inbound telemarketing companies of all sizes. This allows us to guide you through the intricate process of answering phone calls generated by your advertising. We will recommend proven services or research new companies that can fulfill your needs. We help you avoid costly mistakes that come with a company's first foray(s) into telemarketing. Our knowledge saves you both time and money.

We can write scripts for your telemarketing agents, providing your customer service representatives with all the information they need to assist in closing sales, with an emphasis on upsells.

Our telemarketing partners are able to handle massive, simultaneous call volumes, helping to insure against missed calls and missed sales. They will staff the phones following your needs—adding extra operators to handle peak times and fewer operators during slow periods. This keeps your labor costs at a minimum and your profits at a maximum.

Outbound Telemarketing

Outbound telemarketing provides the experienced sales force needed to close sales and convert unsold leads. We will recommend proven companies based on previous working relationships or research new companies suited to your specific needs. Outbound telemarketing will increase the number of converted sales and give you a better understanding of past customer objections. We can use this information to improve your creative, from the advertising to the inbound telemarketing scripts.

Credit Card Processing

We can research and recommend the most advanced and reliable systems for processing credit cards, ATM/debit cards, travel & entertainment cards, and check guarantees throughout the country and around the world. These services are available to your web site, telemarketing agents, or physical stores. All funds are electronically deposited directly into your account.

Product Fulfillment

We can help you secure a dependable fulfillment house. We can work with you to assure that your telemarketing service and fulfillment house work together to successfully ship orders to your customers in a reliable and timely fashion.

• • •

Some of our clients prefer to handle some or all of these areas in-house, and our experience can help you set up your back end services, from mailing list management, inbound and outbound telephone calls, credit card processing, shipping or product, to database management. We assess your needs and determine the most efficient and cost-effective methods for your company.

Home • The Power of Radio • Building an Effective Radio Campaign • Client Goals
Media Buying • Creative Services • Tracking • Consulting Services
Articles and Press Releases • Meet Bill Sullivan • Site Map • Contact Us • E-mail Us Now
Call us at 908-302-1220.