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The Power of Radio
Building an Effective Radio Campaign
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animation Experts in Personal Endorsement Spot Radio
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William Sullivan Advertising cultivates strong relationships with clients and vendors...
KRLA Los Angeles

"Working with ... William Sullivan Advertising is absolutely THE BEST!!! They care for their clients and you sense it. Plus, they have a great relationship with the reps that call on them. Hey, I've got to work to get their business but I always get the impression that Bill and everyone at the agency are very fair. William Sullivan Advertising exhibits a high level of personal consideration for their clients, their reps and that resonates. For me, it does make a difference when I can sense that an agency really wants a campaign to work; not just on a professional basis but on a personal level as well. I will always go the extra mile for William Sullivan Advertising. Any questions regarding the sincerity of this quote, just give me a call."

—Dick Heatherton,
CRMC
Regional Advertising Manager
News Talk 870, KRLA,
Los Angeles, CA

 

 
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Client Goals

Your goals are our goals. We work with you to determine what you want from your ad campaign. Your input is the first step toward a successful campaign. You know your company, your products, and your goals. Tell us about them, and let us do the rest.

Our Model Begins with Spot Radio...

...But our services don't end there. As discussed on the previous two pages (The Power of Radio and Personal Endorsement Spot Radio), our successful model starts with a foundation of spot radio, but we can do much more than that for you. We are a full service ad agency that can help you with all of your creative and media needs. If we can't undertake all of your projects in house, we can go to our long list of trusted vendors. We will oversee all aspects of your project, assuring quality control, insisting that our vendors follow our creative direction and meet all their deadlines.

* Online Radio
* Short and Long Form Television Production
* Collateral Material—from letterhead and logo design to business cards and brochures.
* Product and Catalog Development
* Direct Mail
* Telemarketing—inbound and outbound.
* Internet Marketing—from website design to banner ads to e-mail promotions to oline webinars.
* Print Advertising of All Forms—newspaper, magazine, direct mail, billboards, and more.
* Spanish Language Media (all forms; one of the fastest growing consumer markets in the country)

 


Articles by Bill Sullivan
Read articles about and by William Sullivan, Chairman of the Radio Council for the Electronic Retailing Association.
 

 

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Member of he Electronic
Retailing Association
Member of the E.R.A.
©2006 WSA

 
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Home • The Power of Radio • Building an Effective Radio Campaign • Client Goals
Media Buying • Creative Services • Tracking • Consulting Services
Articles and Press Releases • Meet Bill Sullivan • Site Map • Contact Us • E-mail Us Now
Call us at 908-302-1220.

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