William Sullivan Advertising is a national leader in direct response radio advertising. Our unique business model helps you reach your financial goals, while helping radio stations reach their sales goals. We utilize 60-second spot radio, delivering some of the most efficient and effective radio commercials in the country. Our business model delivers national rollout success while branding your product as the product of choice for its category.

We build a marketing foundation starting with spot radio. If you have the right products and back end services (such as telemarketers who close sales, offers or additional products for upsells, efficient fulfillment, a catalog of related products for cultivated customers, etc.), we can take you from spot radio to personal endorsement radio to block radio to remnant spot radio to network radio to long and short form television to newspapers and magazines to e-commerce websites and internet marketing. We create integrated campaigns and can develop, produce, and manage all your collateral materials, catalogs, websites, direct mail campaigns, product lines, label designs, telemarketing management, and fulfillment strategies. We maintain a long list of trusted vendors, and anything that we cannot create for you in-house can be created by our partners under our direction and supervision.

We consult with you to develop your back end service strategies, from inbound and outbound telemarketing, to credit card processing, to warehousing and shipping, to product and catalog development, and even can assist you find funding. Our goal is to help our clients expand their product lines and services to increase their sales and their return on investment.

Let us help you with all your advertising needs including: Radio—short and long form, including personal endorsements; Television—short and long form; Newspapers and Magazines; Direct Mail; Public Relations; and the World Wide Web—from design and hosting to banner and e-mail ads to online webinars.

DRTV creative doesn't work in radio easily.... Many top DRTV companies have tried to take successful long form TV creative and transfer it unchanged to radio, only to fail. That's why you need experts in DR radio to help you make the transition. When your message is too complex for a 60 second spot radio campaign and you've had success with long form television infomercials, it's easy to think that you can take your existing creative and move it into radio relatively unchanged. Unfortunately, it's not that simple. The demands of the radio medium and of radio listeners are different from television. William Sullivan Advertising has years of successful radio campaigns to their credit. If you are ready to make the leap into long form radio, William Sullivan Advertising can create a 28 minute block program and place it on stations across the country for you. We've created programs for products ranging from weight loss regimens to motivational programs to nutritional supplements. Each show is crafted to meet our client's specific goals. We write the script based on information provided by our client and our own research. We cast the talent and oversee every step of the production. With our offices just outside of New York City, we have access to some of the best voice talent and studios in the world. During the pre-production phase of writing and casting, our media buyers plan a strategy for your campaign. The block programming market is very competitive and our buyers are in touch with stations every day in order to secure you the best times on the best stations in the best markets at the best rates possible. Once your program begins airing, we track the results and modify the creative and buying strategy to maximize response. We think you'll find our model both efficient and effective. Meet Melissa Sullivan, host of many long form radio and television programs and frequent actor in short form television commercials. Melissa is talent exclusive for creative produced by William Sullivan Advertising.

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Call us at 973-379-8555.