William Sullivan Advertising, the Direct Response division of JL Media is a proven resource with over 30 years helping our client's find success in direct response advertising.


Our Services

• We combine Remnant TV, Radio, Internet and Print with effective creative to deliver the optimal amount of sales for our clients.
• We have one of the largest "unwired networks" of media partners in the country with remnant inventory available on a daily basis.
• When the media does not sell their entire inventory, they offer us that unsold time at their lowest rates.
• We buy inventory where it best hits our client's psychographic and demographic targets.
• We include world class successful creative as part of our services. We will develop, write and produce creative for our client's products and services using our vast creative success as our model.
• Our state of the art campaign tracking and analytics continually improves our clients ROI.
• We are experts in understanding the back end of a DR campaign (telemarketing, fulfillment, continuity, etc.). We consult with our clients in all of these areas.
• We have managed over 1,000 Direct Response campaigns and have had the opportunity to work within most categories.

William Sullivan Advertising has managed over 1,000 Direct Response campaigns.

Our Clients (partial listing)

Please feel free to call 908-302-1220 or email us with any questions.

Articles

Read the latest article by Bill Sullivan "Why DR Radio Success Starts with Asking the Right Questions"

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