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The Power of Radio
Building an Effective Radio Campaign
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animation Experts in Personal Endorsement Spot Radio
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Client Goals
Media Buying
Creative Services
Consulting Services
Articles and Press Releases
Meet Bill Sullivan
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A Division of
JL Media, Inc.

(P) 908-302-1220
(O) 908-687-8700
(F) 908-687-9280

1600 Route 22 East
Union NJ 07083

Get Directions


Bill Sullivan...
Meet Bill Sullivan

Bill Sullivan is the founder and president of William Sullivan Advertising. He currently serves
as the Chairman of the Radio Council for The Electronic
Retailing Association.

His agency has run successful direct response spot radio campaigns for over 10 years for product categories as diverse
as wrinkle creams, weight loss,
hair replacement and nutritional supplements.

Read a Message from
Bill Sullivan...

Member of he Electronic
Retailing Association
Member of the E.R.A.
©2006 WSA


William Sullivan Advertising, the Direct Response division of JL Media is a proven resource with over 30 years helping our client's find success in direct response advertising.

Our Services

  • We combine Remnant TV, Radio, Internet and Print with effective creative to deliver the optimal amount of sales for our clients.
  • We have one of the largest "unwired networks" of media partners in the country with remnant inventory available on a daily basis.
  • When the media does not sell their entire inventory, they offer us that unsold time at their lowest rates.
  • We buy inventory where it best hits our client's psychographic and demographic targets.
  • We include world class successful creative as part of our services. We will develop, write and produce creative for our client's products and services using our vast creative success as our model.
  • Our state of the art campaign tracking and analytics continually improves our clients ROI.
  • We are experts in understanding the back end of a DR campaign (telemarketing, fulfillment, continuity, etc.). We consult with our clients in all of these areas.
  • We have managed over 1,000 Direct Response campaigns and have had the opportunity to work within most categories.

William Sullivan Advertising has managed over 1,000 Direct Response campaigns.

Our Clients (partial listing)

Total Transformation Natural Cures Invite Green Tea
Bosley Hair Restoration Menopause Clinics of America Final Smoke Caribbean Cruise Lines Midwest Center for Stress
Proactiv Ducane Gas Grills Invent Help Tempur-Pedic Banital 
Trump Networks P90X Unimed/Chamonix

Please feel free to call 908-302-1220 or email us with any questions.


Read the latest article by Bill Sullivan "Adding DR to Your Branding Campaign Increases Sales at Retail"

electronic retailingcovers

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